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“Why I Bleed Orange”

By Caitlin Edwards

Like many UT students, some of my earliest memories are of watching the Longhorns play football – at home, at DKR, with friends and with family. I planned to go to UT since about 5th grade, before I really understood how incredible it is to attend THE University of Texas. My grandparents have had football season tickets since before I can remember and we have always gone to football, volleyball, basketball, and baseball games, instilling in me a passion for the Longhorns early on. Because my mom went to UT and my dad went to A&M, we have always had a thriving family rivalry; needless to say, burnt orange is in my blood. Attending UT has more than exceeded the expectations I have had all my life for my college experience. By being in the Liberal Arts Honors Program, pledging Kappa Delta Sorority and becoming a Young Life leader, I have been able to be a part of smaller communities which help me to be strongly connected to the larger UT community.

None of this would have been possible without the various scholarships I have received over the past 3 years. I have been extremely blessed to receive both need based and merit based scholarships each year. This money has allowed me to not have a job while in school which in turn allows me to focus on academics and being involved in the Austin community through my sorority and Young Life. I also received several scholarships last spring that allowed me to study abroad in Argentina for 6 weeks this summer. My time there expanded and deepened my university education in countless ways. Because of scholarships, I have been able to get the most out of my time at the University of Texas and have been able to fully experience what this incredible place has to offer.

{Editor’s Note: Scholarships mentioned are not necessarily related to UT scholarships funded by the sale of H2Orange Purified Texas Water.}

If you are a diehard longhorn, we would love for you to share your story!  Please submit to Fund.Scholarships@h2orange.com to have them posted on our blog!

H2Orange Hits the Streets!

H2ORANGE NOW AVAILABLE IN STORES
WATER IN UT TOWER-SHAPED BOTTLE TO RAISE MILLIONS FOR SCHOLARSHIPS

Note: Photos available at www.h2orange.com/news/media

AUSTIN, TX, Sept. 3, 2010— H2Orange®, Purified Texas Water in a unique scale-model replica of the iconic University of Texas at Austin Tower, is on the shelves in stores all around Austin. Sales of H2Orange will raise millions of dollars for academic scholarships, fellowships, and internships at UT.

H2Orange is currently available at Austin-area HEB stores; the University Co-Op; multiple locations on the UT campus; Etta-Harbin Alumni Center, home of the Texas Exes; select retail outlets including Russell Korman Fine Jewelry and Sue Patrick, convenience stores; and in select restaurants and bars. A continually updated list of participating retailers, and a running total of the dollar amount raised for scholarships, will be available at www.h2orange.com.

H2Orange Purified Texas Water is a product of H2Orange LLC, created by Texas Exes Life Members and GSD&M Idea City co-founders Tim McClure and Steve Gurasich. “We are a start-up company run by family and friends with the ambitious goal of raising $1 million annually for academic scholarships for the next 10 years and beyond,” McClure said. McClure and Gurasich are majority shareholders in H2Orange, and investors include World Golf Hall of Famer and former UT golf prodigy Ben Crenshaw, former NCAA National Championship UT quarterback James Street, and legendary entrepreneur Red McCombs.

H2Orange is the first project to combine an iconic water bottle with funding for academic scholarships at a major university. “H2Orange represents a first-of-its-kind partnership between a cause-marketing movement and the University of Texas at Austin,” UT President William Powers said at the news conference announcing the initiative last month.

According to Gurasich, H2Orange bottles are 100 percent recyclable and carbon credits have been purchased to offset the environmental impact of manufacturing and bottling the water. “Research indicates that people will choose H2Orange over other bottled waters, not buy more water. Every bottle sold will help fund academic scholarships,” Gurasich said.

“Our battle cry is ‘Drink water. Bleed orange.™ Fund scholarships.’ ” McClure said. “And our environmental mantra is to reclaim, recycle, and repurpose. We hope to announce H2Orange in a biodegradable bottle soon, and have plans for a refillable stainless steel bottle as early as next year,” he said. “In the meantime, we hope to reclaim every H2Orange bottle possible, recycle them and repurpose them into products such as book bags and benches. H2Orangebloods have suggested using empty bottles as vases, piggy banks and holiday gifts filled with orange-and-white candies.”

UT fans are spreading the word about H2Orange through social media channels, Texas Exes and H2Orange investor/ambassadors, Gurasich said. “We’re thrilled with the response to the cause on Facebook and Twitter,” he said. “Our aim is to take word-of-mouth to a new level by rallying UT fans to not only buy the water themselves, but also to tell friends about it and make sure their favorite establishments proudly carry H2Orange.”

For more information about H2Orange, go to www.h2orange.com.

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About H2Orange®
H2Orange® is a Purified Texas Water in a bottle that is a scale-model replica of the iconic University of Texas at Austin Tower. Sales of H2Orange will raise millions of dollars for academic scholarships, fellowships, and internships at UT. H2Orange was created by Texas Exes Life Members and GSD&M Idea City co-founders Tim McClure and Steve Gurasich, who are majority shareholders in H2Orange LLC. The start-up company is run by family and friends, and funded by Investor/Ambassadors who include World Golf Hall of Famer and former UT golf prodigy Ben Crenshaw, former NCAA National Championship UT quarterback James Street, and legendary entrepreneur Red McCombs. For more information, go to www.h2orange.com.

"Why I Bleed Orange"

Check out this story from one of our H2OrangeBloods! If you are a diehard longhorn, we would love for you to share your story!  Please submit to Fund.Scholarships@h2orange.com to have them posted on our blog!

by Jenica Kilgore

The first moment I stepped foot on campus at The University of Texas at Austin my sophomore year of high school, I told myself that one day I would be a part of this beautiful university. I walked through campus and I could feel the passion in each and every student. That day my best friend and I attended our first college football game. As I stood surrounded by students proudly wearing their Burnt Orange shirts with Horns held high singing ‘The Eyes of Texas,’ I had goosebumps. That is an overwhelming feeling I will never forget. At that moment, I felt my blood turn Burnt Orange. Being face-to-face with all the traditions, the beauty of the University itself, the diversity of Austin, how could you not be transformed?!

My four years spent in Austin at the University of Texas were by far the best of my life. When I think of those years, so many things come to mind: from watching the tower turn Burnt Orange after a glorious victory, to strolling across campus on beautiful Spring days, and nights at Mozart’s on the Lake listening to music and studying for finals. The friends you meet in Austin, your fellow Longhorns, they will be your friends for life.

Jenica's favorite Tower pic

A special email we received…

We received this email from a 13 year old girl last week and thought it was pretty cool! :)

“Hi, my name is {name removed} and im 13 years old. I hope to follow in line and become a UT grad behind my oldest brother, {name removed}. I was sincerely hoping that you could send H2Orange water to be sold in Corpus Christi. I know that myself along with the other hundreds of thousands of UT fans would appreciate it very much. As for myself, as soon as I send this email, I am going to spread the H2Orange word!!”

An Open Letter to UT Students, Staff, Texas Exes & Texas Fans

Regarding H2Orange Purified Texas Water & The Environment: H2Orange Open Letter 7-23-10

Following the release of the open letter:
Austin Business Journal: H2Orange to sell metal water bottle

In the News!

Austin American-Statesman:
Fans who bleed orange can now drink orange

UT President William Powers Jr.’s blog, Tower Talk:
A Towering Thirst

Dallas Morning News:
H2Orange’s Tower-shaped water bottle carries UT Austin colors

The University of Texas site:
Texas Water in UT Tower-Shaped Bottle to Raise Millions for Academic Scholarships

The Daily Texan:
Drink water, fund scholarships

Texas Exes blog:
Innovative Alumni Turn Water Into Scholarships

Austin Business Journal:
H2Orange to sell metal water bottle

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Announcing H2Orange!

At 10:30 a.m. on July 19th, 2010, we are announcing H2Orange Purified Texas Water during a news conference at the UT Tower on the University of Texas at Austin campus.

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