What is H2Orange®?
H2Orange is Purified Texas Water in an iconic UT Tower-shaped bottle that funds academic scholarships, fellowships, and internships for students attending The University of Texas at Austin. Our goal is to raise $1 million annually for the next 10 years and beyond.
Whose idea was it?
H2Orange was conceived by GSD&M cofounder Tim McClure, who has teamed up with GSD&M cofounder Steve Gurasich to bring this clean, crisp, thirst-quenching water to market. Both Tim and Steve are proud Life Members of Texas Exes and they both “bleed orange.”
How can I get involved?
Get involved in the movement by following us on Facebook and Twitter, and check out our blog at www.h2orange.com to learn about the scholarship dollars being raised, contests, partnerships and other H2Orange news and events. Be an H2Orangeblood by buying the water yourself, telling your friends about it, and making sure your grocery stores, convenience stores and other favorite establishments proudly carry H2Orange. Every bottle of H2Orange sold funds academic scholarships at The University of Texas at Austin, which is why we say, Drink water. Bleed orange.™ Fund scholarships.
How are Texas Exes involved?
H2Orange has been named the Official Water of the Texas Exes Tailgating parties, and the water will also be available at the Etter-Harbin Alumni Center, home of The Texas Exes in Austin, so that proceeds may also benefit the Texas Exes Scholars program.
What is the history of the UT Tower?
The University of Texas Tower is one of the University’s most recognizable symbols and an iconic architectural landmark for Austinites, Texans, and Texas Exes around the world. The 307-foot-tall Tower, designed by renowned architect Paul Philippe Cret, was completed in 1937. Through the years, the Tower has served as the University’s most distinguishing landmark and as a symbol of academic excellence and personal opportunity. Based on Beaux-Arts principles of balance, axial arrangements, and symmetry, the Tower formed, in Cret’s words, “The image carried in our memory when we think of the place.”
Where does the water come from?
H2Orange is “Texas Purified” to achieve optimum purity and taste. Texas rainwater collects in three Texas rivers – the Atascosa, Nueces and Frio – which flow into Choke Canyon Reservoir and Lake Corpus Christi. The Corpus Christi Municipal Water District purifies that water to exacting EPA standards, then the Oneta Bottling Company further purifies H2Orange, using a combination of activated carbon, ozone, ion exchange, reverse osmosis, and deionization.
Did UT license the unique Tower bottle?
Yes. This is the first license of the UT Tower for a consumable product, and H2Orange is the first project to combine an iconic water bottle with funding for academic scholarships at a major university.
Where is H2Orange available?
H2Orange will launch with significant distribution in Austin, and select distribution in major Texas markets as it rolls out this fall. H2Orange will be available at grocery and convenience stores; in select restaurants, bars and retail outlets; and in outlets across the University of Texas campus. The location of participating retailers will be constantly updated on the H2Orange.com website. Plans are in the works for H2Orange to be available online for UT fans outside of Texas.
How much does H2Orange cost?
H2Orange is priced more than generic waters, less than super-premium waters. Single 500 ml (16.9 fl oz) bottles of H2Orange have a suggested retail price of $1.19-$1.49 and 12-packs have a suggested retail price of $9.99 – $12.99.
Is the bottle recyclable?
Absolutely. Our PET (polyethylene terephthalate) bottle is 100 percent recyclable, and carbon credits have been purchased through Green Mountain Energy to offset the environmental impact of H2Orange’s manufacturing and transportation of the bottles.
Who owns H2Orange?
A small group of investors – including some famous and not-so-famous Texans and Texas Exes – serve as ambassadors for the brand. Texas Exes Life Members/GSD&M cofounders Tim McClure and Steve Gurasich are majority shareholders.